Never one to miss out on anything up and coming, Glastonbury will be provided with free wifi this year, by EE. If anyone’s phone battery lasts long enough, there will be ‘hedge points’ dotted around the festival where festival goers can go to hook up to free 4G wifi, which they can use to upload a video to Facebook, Tweet about the amazingly muddy time they are having or Instagram a picture to make everyone working at home, extremely jealous. Adhering to the ‘green’ theme the wifi hot spots will be disguised as ‘large topiary structures’ (basically, giant bush sculptures) where several people at the same time can log in and experience super fast 4G networks, including instant uploading, for free. In a farm in the middle of Somerset where signal can be somewhat scarce, it is predicted that these hotspots will be extremely popular amongst tech-crazy festival goers. With Facebook’s live streaming now in full swing, users are able to upload in the moment videos to their page. Besides, did it really happen if it’s not on social media?
The hotspots do have somewhat of a limited availability (available from 10am-10pm Thursday-Sunday) but will be placed around popular locations of the festival so will not be difficult to locate for that quick (speedy and high quality) internet fix. The cleverly named ‘hedgeliners’ will take the shapes of some of the festivals most iconic landmarks such as the Pyramid Stage and the Arcadia Spider. EE have played a large involvement in keeping Glastonbury connected this year, with creating the official Glastonbury app. Downloaders can use the app to locate their own tent, their friends and see who is on what stage and when, which is set to be extremely popular and helpful due to the sheer size of the festival. EE will also have their usual re-charge tent, for some much needed phone power, as well as being able to swap Juice tube Power Banks, for newly charged ones, for a quick phone fix.
EE’s brand director Spencer McHugh has praised the creativity and artistic flair that Glastonbury has to offer and wanted to make the Uk’s biggest and best-loved festival one that could be shared online and documented on social media throughout. EE have seen Glastonbury as the perfect opportunity to showcase their latest 4G wifi technology and hopefully users can see just how fast it really is. If you aren’t going to the festival, be prepared for regular updates all over your social media, and next year, get a ticket.