O2 has given its memorable ‘Be More Dog’ ad campaign a polishing and relaunched it into the airwaves, in order to promote the new update to its Priority mobile app.
The advert aims to highlight the new benefits of the mobile operator’s unique loyalty service, and includes one of our favourite TV mascots, the O2 cat. Viewers see the cat making motivational speeches to audiences, helping them to live a better life by making the most of the offers, tickets and experiences that the O2 Priority app has to offer.
Members of the audience even include guest star rugby players Mike Brown and Alex Goode, probably thanks to O2’s sponsorship of the rugby league. The advert also shows members of the public learning how to ‘be more dog’, as the slogan demands.
The refreshed ad campaign will govern several platforms as well as TV and cinema, by using geo-located mobile adverts and homepage takeovers on websites like MSN and YouTube. London’s Euston Station will also be subjected to a takeover of its own for five weeks from launch.
The new updates to O2’s Priority Moments app enables customers to enjoy £1 lunches every Monday with food outlets like Domino’s and Upper Crust. Priority Tickets will also see pre-sale tickets for gigs and music events go on sale every Wednesday over the coming weeks, whilst sports and music fans will have the chance to win rare experiences and opportunities with O2’s ‘Once In A Lifetime’ competitions.
O2 claim that their O2 Priority scheme is the biggest digital loyalty scheme in the UK. Last week it revealed that Priority Moments, Tickets and Sport were used a collective seven million times in the first quarter of 2014 alone. It is estimated that customers redeemed more than 1000 offers, with one offer being redeemed every 12 seconds.
The O2 Priority app updates are in the process of being rolled out, starting with the Apple iPhone range.