[typography font=”Cardo” size=”24″ size_format=”px” color=”#0B0B61″][dropcap]T[/dropcap][/typography]he mobile network giant O2 has made the announcement that it is going to start asking the public to make the decisions about what offers should appear as part of its O2 Priority loyalty scheme.
The O2 Priority app is available to download on most smartphone devices and offers customers thousands of deals from a range of retailers, both online and on the high street.
As of 10th August and lasting for a period of 21 weeks, the campaign will involve users of Twitter deciding which ASOS or Cineworld deal will be made available through the app. The public can cast their votes via the Twitter hashtags that are revealed during a range of TV advert breaks. For 6 of the weeks, the votes will run during Made In Chelsea: New York, 3 of the week will be during Glue and the final 12 weeks will be given to Made In Chelsea.
Whichever offers proves to be the most popular by the end of each week, going off the number of tweets for each hashtag, will then appear in the app jsut after the voting has finished. The potentional offers that are going to be up for grabs includes free clothes and shipping from ASOS and free cinema tickets or re
Nina Bibby, the marketing and consumer director at O2 said [quote]O2 Priority has saved our customers over £40m since it launched and we know that fashion and film are two of our customers’ biggest passions. We’re delighted to be partnering with prestigious brands like ASOS, Cineworld and E4 to bring this exciting new campaign to life[/quote]
Ms Bibby also went on to explain how the company was excited by the digital campaign will be able to give customers the chance to choose they offers they want each week, through their mobile or tablet.
The agency principal for Channel 4, Peter Clark, said that the key to the campaign is [quote]E4’s devoted and socially-engaged audience, which is perfect for the instant response[/quote]
The brand director of ASOS, Eve Williams, said that being able to ‘add a layer of gamification’ was great, especially in relation to traditional broadcast primetime viewing. She described the partnership as [quote]Giving both brands the chance to offer relevant and compelling ASOS treats to our customers.[/quote]
Gemma Shepherdson, Cineworld ‘s marketing head added to the ASOS comment that [quote]We’re looking forward to seeing which Cineworld offers the public votes for on Twitter and welcoming winners into our cinemas across the country.[/quote]